Mastercard® and SberBank

Subscribe to emotions!

Launch of a single subscription in Belarus!


SberBank and Mastercard®.


To support, with an advertising campaign, the entry into the Belarusian market of the SberPrime service – a single subscription that includes a music service, a food delivery discount, an access to online cinema, a concierge service and a virtual Mastercard® card with a moneyback.


"Subscribe to emotions!" is a communication of the advertising campaign to put SberPrime on the Belarusian market. The creative solution was a series of 5 separate commercials and prints, one for each product with bright original characters. The advertising series, like all products within SberPrime, is united by high-tech execution, a single modern art direction and a lot of pleasant emotions.