Promo that's never existed
When the law is observed and the benefit is undeniable.
Client:
Jameson is the choice of young and creative. They are attracted by humour, comfort and independence of the brand.
Problem:
Like any brand, Jameson needs audience attention, even within significant legislative restrictions on communication.
Strategy:
Both the government and society are positive about corporate responsible brands. Jameson contributed to the solution of one of the most urgent problems – environment protection.
Idea:
Jameson cares about the environment.
Execution:
Empty glass bottles are damaging the environment. Empty Jameson bottles are the basis for creativity and new ideas.
How it works: come to the Jameson workshop, put your empty green bottle in a special fusing-oven, add creative elements and take away a unique art object. Everything is simple and comfortable.
Results:
During the campaign, about 500 thousand people learned about the activation, and 735 participants decorated their interior with unique Jameson art objects. In general, the market sales grew by 70%.
