Dream Prizes

Client:

Belorusneft is the largest state network of gas stations in Belarus.

Brief:

Belorusneft regularly holds advertising games to stimulate the consumption of fuel and related products. Regular games become habitual and require more attention and excitement.

Strategic solution:

Instead of strictly rational prizes in large numbers, we suggested using dream prizes. The very fact of such prizes becomes viral, provides the game with the necessary level of attention and interest.

Idea and execution:

The approach was tested on two advertising games. In the first of them, we offered our clients to moor at Belorusneft to win a real powerful river launch. And in the second, they creatively presented the most expected and rational prize that a gas station can only offer – fuel. The whole fuel truck. It was possible to win both, whole and in parts.