Logo

Client:

The eSports Association is an official organization created with the support of the A1 company, the purpose of which is to unite organizations involved in the development of eSports in the Republic of Belarus. The goal of the organization is the systematic development of the eSports discipline and the consolidation of efforts in the field of recognizing eSports as an official sports discipline in the Republic of Belarus.

Brief:

The agency needs to develop the association's corporate identity, including a logo, that works well both, on offline and online, and accurately reflects the mission of the organization.

Idea and execution:

Graphic performance is an accurate visual reflection of the key functions of the association: through the creation of clear rules, to coordinate different participants in the Belarusian eSports market, focus their efforts on achieving common goals and, thereby, create a common landscape of Belarusian eSports. The different colors of the arrows indicate the different specializations of the members of the association and the openness of the organization to future partners. The white arrow indicates the association's desire for expansion and the availability of free space for new members, ideas and collaborations.