Atlant
Atlant Features
Atlant Features – modern image campaign to promote the brand of household appliances.
Изображение
Client:
Atlant is a well-known Belarusian manufacturer of refrigerators and washing machines.
Brief:
To develop an image campaign that reveals the key rational advantages of household appliances.
Strategic solution:
To relive the rational advantages of the Atlant technique and display them through memorable and charismatic heroes.
Idea and execution:
Atlant's five features – "Efficiency", "Capacity", "Durability", "Aesthetics", "Innovation" are reflected in short advertising spots and a series of image prints based on cold and refreshing colors and music. The campaign has been rotated on the markets of Belarus, Kazakhstan, Moldova and Ukraine for four years.
