Atlant Features

Atlant Features – modern image campaign to promote the brand of household appliances.



Atlant is a well-known Belarusian manufacturer of refrigerators and washing machines.


To develop an image campaign that reveals the key rational advantages of household appliances.

Strategic solution:

To relive the rational advantages of the Atlant technique and display them through memorable and charismatic heroes.

Idea and execution:

Atlant's five features – "Efficiency", "Capacity", "Durability", "Aesthetics", "Innovation" are reflected in short advertising spots and a series of image prints based on cold and refreshing colors and music. The campaign has been rotated on the markets of Belarus, Kazakhstan, Moldova and Ukraine for four years.