Atlant Features – modern image campaign to promote the brand of household appliances.
Atlant is a well-known Belarusian manufacturer of refrigerators and washing machines.
To develop an image campaign that reveals the key rational advantages of household appliances.
To relive the rational advantages of the Atlant technique and display them through memorable and charismatic heroes.
Idea and execution:
Atlant's five features – "Efficiency", "Capacity", "Durability", "Aesthetics", "Innovation" are reflected in short advertising spots and a series of image prints based on cold and refreshing colors and music. The campaign has been rotated on the markets of Belarus, Kazakhstan, Moldova and Ukraine for four years.