Shopping in a Profitable Light
Belarusbank and Mastercard® give prizes! From December 1, 2019 to January 31, 2020, participate in the "Shopping in a Profitable Light" promotional game and win stylish, cozy and tech green prizes.
Client:
Belarusbank and Mastercard®.
Brief:
To develop an innovative cashless payment incentive system for all Mastercard® cardholders.
Strategic solution:
To remove the main obstacle to the active participation of customers in advertising activities – registration of checks. The agency carried out full-scale work to create a digital platform that synchronizes the activity on the client’s bank card in real time with his personal account of promotional games and automatically records the necessary transactions and converts them into bonus points. At the same time, the agency worked with the Ministry of Antimonopoly Regulation and Trade of the Republic of Belarus on the issue of giving a special status to activities to stimulate non-cash payments without the need to register checks.
Launched in 2019, the project was repeated in September 2020 and December 2020, allowed to attract a total of 69,738 participants, provide 1,610,262 card transactions, and generate a total turnover of funds within advertising activities in the amount of 56,009,351 BYN.
On the basis of the created digital product and mechanics, subsequent joint activities of Belarusbank and Mastercard® are carried out.
