Ivan Ponomariov

Director of Strategy & Integrated Communications

Ivan is responsible for the strategic decision making at NEF. He has a rich experience in product launch, changing the brands' target audience and company image management. For more than 10 years in advertising he has worked with the largest local and international brands in the markets of Belarus and Ukraine (velcom, JTI, Mondelez, Carlsberg group, Bosch, Henkel, Metro Cash & Carry, etc.).

In addition to working for the agency, Ivan is a speaker and lecturer at international forums and specialized events: EWMS, European Humanities University (Vilnius), Best Marketing Practice, White Square, Bazilik (Kyiv), etc. Ivan is a jury member of international advertising festivals (KIAF, Best Marketing Innovation, White Square, Silver Mercury).